We are all familiar with Huffington Post Weddings these days. The publications houses a lot of information for those planning their weddings, from actual planning advice to thoughts about weddings and everything in between. For those that have the opportunity to write for Huffington Post, the exposure can change everything! Being published on such a big publication is a one way ticket to being known as an expert. Here is my story on how I used Twitter to become a Huffington Post blogger.
I don’t see many professional planners on Twitter these days, which is unfortunate. It’s not necessarily the best place to find potential clients, but it’s definitely my favorite platform to connect with other professionals.
More importantly than that, however, Twitter is the PERFECT place to get noticed by influencers (read: publications) in the wedding industry.
The thing about Twitter is that it encourages interaction in real time. I love that I am chatting with a REAL person on Twitter. The platform is much more conducive to engagement because you are just replying to a comment. The conversation style feed is great for Twitter chats and just spending time getting to know other users.
I won’t get into specifics about how to use Twitter (maybe another time), but there is a big reason why it’s so easy to get noticed on the social networking site. Think about it this way – how many emails do you get a day? And of those emails, how many are just too. long?
With Twitter, you are forced to keep it short – 140 characters, to be specific. That’s probably why I love it so much. I don’t have the patience to read long things (such as this post, so I’ll wrap it up quickly).
A few years ago, when Huffington Post Weddings was just getting started, they put out an inquiry on Twitter looking for pros to interview about Pinterest and weddings (this was when Pinterest was just gaining traction too). I didn’t think much of it, but I did respond to their request. It was easy! Just reply, let them know you’re interested, and wait for them to respond! It’s not as labor intensive as email, and you can reach a more specific audience on Twitter than on other sites that might be reserved for non-professionals (brides and grooms are MUCH more likely to be on Facebook and Instagram).
That single tweet led to a conversation, which led to an email thread, which led to a phone call.
I spent about fifteen minutes chatting with them about Pinterest, in which they would quote me on their post. The person I spoke with ended up being the HuffPost Weddings editor at the time (it wasn’t a large section of their site). At the end of the call, I inquired about how to become a blogger. She told me to email her with some ideas.
Within a week of that phone call, I had my first Huffington Post article up.
I credit Twitter for giving me this opportunity, and I encourage everyone to interact with the brands and publications that they want to work with on social media. Having a conversation on Twitter is MUCH more likely to earn you a response than just sending a cold-email. By interacting with someone on social, they’re more likely to remember you when the time does come for you to inquire about opportunities. The point is to get your name noticed, then recognized. Once that happens, you’ve established yourself with that brand or publication, no matter how small the interaction. This has the potential to be huge, and now it’s up to you what you do with that opportunity.
I would love to know what your favorite social media platforms are to engage with other professionals, brands, and publications. Do you find that interacting on social media is more beneficial or successful than other methods of networking?