I have a feeling I may be called idealistic for this post, but here it goes :: I don’t believe in competition. Or, at least, I TRY not to believe in competition. It’s a trap we fall into, competing with other people for business. Sure, there is such a thing as friendly competition, but I want to change the narrative about what the word actually means.
You see, when you are in a business such as ours, you are selling many things when wooing clients. You are selling your services. You are selling your vendor list. You are selling your aesthetic. You are selling your talent. You are selling your knowledge.
Bring all of these together, and WHAT exactly are you selling?
You are selling YOU.
The thing is, nobody else is you. They may have a similar style, and they may have a similar set of skills. But YOU are the only person that brings all of these different elements to create the entire package.
Don’t be upset when someone doesn’t book you, because it means they weren’t meant to work with YOU. And YOU are special. What you offer is special, one-of-a-kind, even. As long as you are intentional, transparent, and honest, we will find the perfect clients for you. There is work out there for everyone, and I firmly believe that there are clients that want you are selling – YOU. It’s a process, sure, but once you find your groove, you will see what I mean.
So, how can you have competition when nobody else is offering what you offer?
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