I went out to lunch yesterday with Christina of Aisle Planner (if you haven’t signed up for her AWESOME software, you best get on that), and the topic of being an expert was brought. I asked if she ever considered case studies, where planners show how they use the program. I was surprised to hear that she can’t really find many people interested in sharing their processes and business information, which got me thinking.
I am an open book. I will share whatever people want to know about me. I have shared my proposal process, my wedding day timelines and other planning documents, and I’m hosting a workshop soon where I’ll be talking about branding your business. It never even crossed my mind that I might be sharing too much.
See, the thing is, I’m a firm believer that there is plenty of work for everyone. And more than that, I WANT to see people succeed! If a client chose someone else over me, I still want their wedding to be everything that they want it to be – I just may not have been the right person to see that through. In no way do I want someone else to fail.
Beyond that, however, by sharing my expertise, I’m positioning myself as an expert. Planners, and clients, trust that I know what I’m doing because I’m transparent about my processes. And by doing so, I’m doing my part in making sure that the standards of my industry are upheld.
The time to shield our processes is long gone – it’s not as if sharing what we know is automatically going to make someone else an expert (and therefore take our place in the industry). In fact, I believe the opposite is true. EVERYONE needs to get their hands dirty learning the ins and outs of wedding planning, and no blog post or document bundle is going to change that. But if we show, from the beginning, exactly what it takes to have a successful business, then we’re ensuring that the reputation of our entire industry is valued.